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New Blood Entry — Crowne Plaza Connect

Award: Wood Pencil

Crowne Plaza / 2017

2/3rd's of young solo business travellers admit to feeling lonely and isolated when away on business. In order to alleviate this loneliness, Crowne Plaza will transform into a spring board for social interaction. Crowne Plaza will launch an app that helps to bring guests together to explore the city and manage their leisure and business time effectively - utilising partnerships with, Google maps, Trip Adviser, LinkedIn and UBER to create a seamless guest experience.

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