New Blood Entry — Unsearchable Films
Award: Yellow Pencil
MUBI / 2017
People spend hours searching for the new film that will amaze them: scrolling, querying, filtering, swiping, but the the truth is unforgiving - films that change our mind are so unexpected, they can't be found on purpose. Through the campaign we will use absurd, unreal search queries to show that some truly amazing films can only be found on Mubi. Without searching.