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New Blood Entry — Snap Together for Animals

Award: Yellow Pencil

Respect for Animals Educational Trust / 2017

Snap Together for Animals is a campaign aiming to put fur back in the conversation by disrupting users' daily experience of social media (such as Snapchat and Wechat). We remove digital representations of animals, like the Snapchat lenses, to show the young generation that real animals are in urgent need of their help.

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