The Fuck You Fur campaign puts the F U in Fur. We found that retailers are buying real fur from wholesalers because it is cheaper than buying faux fur. Real fur is then creeping into our garments and products due to UK and world wide labelling laws because only 80% of the garments composition needs to be reflected in its label. Our campaign focuses on giving power to the consumer to target their retailer and urge them to become Fur Free Retailers by signing the FU Pledge, and joining the F U Movement.
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