Adding a story to Amazon Fresh will help to position itself as a local, authentic independent service. By acknowledging the journey the customer's produce has been on will help to emphasise the fresh, authentic message putting Amazon on the local high street. With a 'time taken' attached, it will suggest to the busy customer that the whole process takes little time, whilst promoting the Amazon one hour delivery slots. Promoting photogenic meals on a whole will increase average spend whilst promoting a healthy lifestyle placing an emphasis on well-being.
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