New Blood Entry — Damn Right Movies Are Intense

For a platform that's so passionate about film, it's only fair for the approach to this campaign to envision the drive. This cinematic moving image campaign incorporates characters in post-movie liminal state to touch base with the viewer and awaken the passion for film.
- Choice
To capture the frustration of searching this character drowns in generic and inaccurate choice.
- Passion
To illustrate what good film has capability of doing this character is mind-blown by a film and now is talking to it.
- Movie Talk
This character contemplates how someone can have 'nothing' to say about a movie.