New Blood Entry — Crowne Plaza Connect
Award: Wood Pencil
Crowne Plaza / 2017
2/3rd's of young solo business travellers admit to feeling lonely and isolated when away on business. In order to alleviate this loneliness, Crowne Plaza will transform into a spring board for social interaction. Crowne Plaza will launch an app that helps to bring guests together to explore the city and manage their leisure and business time effectively - utilising partnerships with, Google maps, Trip Adviser, LinkedIn and UBER to create a seamless guest experience.
