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New Blood Entry — The Daily Feed

Award: Yellow Pencil

Amazon / 2017

Amazon focuses on the daily nature of freshness, rather than letting its content go stale. Delivering information about products as and when it happens, the public is kept updated with the journey of the freshest, highest quality produce from producer to plate. The process utilises the everyday nature of the news to keep the public updated with fresh information about its products, using newspaper headlines with letter-pressed type to strike the balance between urgency and quality.

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