Amazon focuses on the daily nature of freshness, rather than letting its content go stale. Delivering information about products as and when it happens, the public is kept updated with the journey of the freshest, highest quality produce from producer to plate. The process utilises the everyday nature of the news to keep the public updated with fresh information about its products, using newspaper headlines with letter-pressed type to strike the balance between urgency and quality.
Imagine more than 1,000 pieces of the world's best design and advertising, plus free insights into why the work was awarded, how it was made, and it's significance in contemporary culture.Explore the Annual
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more