Ten years go a long way. Ten years serve to create the One For One concept. Giving millions of pairs of new shoes to children in need. And even realising that all of these shoes are stuffed with an "absurd" paper ball. That's why TOMS, celebrating its 10th anniversary, launches with Amazon: Helpful Space. An initiative which changes that "absurd" paper ball for something really useful (rice, crayons, toothbrushes).