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New Blood Entry — Thank You with a Smile

Award: Graphite Pencil

TOMS / 2016

TOMS are doing incredible things for children in need. But currently the effect of your purchase isn't fully visible, leaving customers feeling disconnected from the 'One for One' movement. For the ‘Thank You with a Smile’ campaign, shoeboxes are linked by a unique code. When the donated shoebox is first opened a built-in camera is triggered, capturing the beautiful moment your purchase made a difference. This photo is instantly sent to your social platforms ready to share. These heartwarming images will inspire a new wave of customers with a deeper connection to the 'One for One' movement.

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