Why are newsbrands so valuable to media planners?
Their ability to capture a reader’s attention. In a world of eight second attention spans, and brands wrestling to be noticed, newsbrands are selling page upon page of black text, and people are reading it.
Every single day. Unlike other types of media, Newsbrands aren’t mindlessly scrolled though or ignored. Their words demand time and attention, which 19 million readers willingly hand over.
Why wouldn’t you want your advert on a page capturing the interest of millions? Newsbrands dominate reader’s complete attention.
That is the power of the written word.
- University of Lincoln
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