• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

New Blood Entry — Words command attention

Award: Wood Pencil

Newsworks / 2016

Why are newsbrands so valuable to media planners?
Their ability to capture a reader’s attention. In a world of eight second attention spans, and brands wrestling to be noticed, newsbrands are selling page upon page of black text, and people are reading it.
Every single day. Unlike other types of media, Newsbrands aren’t mindlessly scrolled though or ignored. Their words demand time and attention, which 19 million readers willingly hand over.

So.
Why wouldn’t you want your advert on a page capturing the interest of millions? Newsbrands dominate reader’s complete attention.
That is the power of the written word.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again