• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

New Blood Entry — Context Creates Power

Award: Wood Pencil

Newsworks / 2016

Without context; words have no meaning, no emotion, and no power.

Words have power, there is no denying this. Speeches, quotes, and sayings have the power to influence and the power to manipulate. However, without context these words lose their ability to influence.

This campaign aims to unite advertising and quotations, and appropriate them towards brands to showcase the importance and power of context.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again