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New Blood Entry — Nationwide for Messenger

Award: Yellow Pencil

Nationwide / 2016

16-25 year olds have grown up in a completely digital world; they are always connected. Traditional means of communication, socialising and entertainment have all changed to keep up with them. In order to catch up with this ever-changing generation, Nationwide has taken the first steps to future-proof banking with Nationwide for Messenger. By using the number one messaging platform for Millennials, we’re simplifying the way Nationwide customers bank. We’ve given them 24/7 on-demand service with our Nationwide bot, quick and easy ways to transfer money and seamless ways to manage their account.

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