• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
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New Blood Entry — Child Obesity

Award: Graphite Pencil

Monotype / 2016

What if we used the techniques of food packaging – the eye catching design, the bright colours, and the friendly typefaces to inform people of the risks of eating too much sugary food? What if every time we reach for a chocolate bar we are reminded that 1/3 of school children are overweight? Or the increased risk of type 2 diabetes, asthma, stroke, heart disease and cancers that obesity brings. Obesity is reversible and 100% preventable.

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