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New Blood Entry — Discovering the Aesthetic of Tradition

Award: Wood Pencil

Monotype / 2016

The basic concept of this project is about preserving one of the precious intangible cultural heritages called the “Zmijanje embroidery”. Zmijanje embroidery incorporates respect for diversity, creativity and non-verbal communication. Respecting the tradition is a significant thing for the poster design. By using the main characteristic of traditional the Zmijanje embroidery element, including a deep blue thread to embroider improvised geometrical shapes. This project may enhance the traditional practice with the possibilities of modern ways to communicate.

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