The idea behind this design is for the customers to feel as if they’re peeking inside the scene through a pair of binoculars. This illustrated display consists of several layers or illustrations, which combine to create an eye-catching dimensional scene. Visible from far away, the display makes hurried commuters stop for a closer look inside the window. The longer they look, the more they see! This design reflects the cross-category nature of the brand, as well as the changing shopping habits of its customers.
- Gray's School of Art (Robert Gordon University)