• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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New Blood Entry — Looking Through Binoculars

Award: Graphite Pencil

John Lewis / 2016

The idea behind this design is for the customers to feel as if they’re peeking inside the scene through a pair of binoculars. This illustrated display consists of several layers or illustrations, which combine to create an eye-catching dimensional scene. Visible from far away, the display makes hurried commuters stop for a closer look inside the window. The longer they look, the more they see! This design reflects the cross-category nature of the brand, as well as the changing shopping habits of its customers.

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