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New Blood Entry — The Future of Retail: High-tech Nostalgia

Award: Wood Pencil

John Lewis / 2016

My vision for the future of retail is one of high-tech nostalgia. We live in a world of ever-increasing technological advancement, leading many to romanticise the past. These two seeming contradictions live happily side by side in today’s society, a trend that shows no sign of abating. This is why for my D&AD submission I have chosen to combine high-tech holograms and 3D printing with nostalgic dolls houses. Reimagining pepper’s ghost technology, I have created miniature holograms that can inhabit a dollhouse-scale version of John Lewis Oxford Street for its window display.

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