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New Blood Entry — FWD: Ford's Way of Driving

Award: Graphite Pencil

Ford / 2016

FWD (Ford's Way of Driving) is a navigation app that pushes Ford’s Big Data Drive to its full potential. It enables black boxes to relay live information about the current flow of traffic back to the app’s data base. With this information FWD crafts unique routes for its users avoiding congested areas, utilising all roads in the city. Unlike sat-navs FWD doesn’t work like a closed system, it takes into account all routes created making sure users are dispersed evenly throughout the city.

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