Barcelona is the most congested city in Spain, one of the causes of this chaos are schools, as most of the parents drive their kids to school every day. We wanted to change this habit so we created School Trip App. An app that helps parents organize and drive kids going to the same school. Using Ford technology, the app regroups children and distributes them into available car spots creating a week plan. Each group of kids is driven by a different parent every day. This way, we improve mobility especially around school areas.
- Marcos Garcia
- Miami Ad School Madrid
(If there is an error displayed in the video player, please refresh the page.)