Dr. Martens have a long history of supporting people trying to make something out of nothing. These days it's hard for local bands to break into the music industry since mainstream radio stations and large record labels bully smaller artists out. Since talent can come from anywhere, what if Dr. Martens teamed up with an alternative radio station to create an experiential campaign that helps local artists get a spot on the radio, uncover some amazing new artists and create some great live content.
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