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New Blood Entry — Dr. Martens - More Than Boots

Award: Wood Pencil

Dr. Martens / 2016

Everyone has a story to tell about his or her Dr. Martens boots. Each pair means something to every wearer. Ask anyone who owns some DMs what they mean to them and they’ll have something to say. The brand is not only unapologetic for standing with the misfits, but wholly embraces that fact as part of its identity. ‘More Than Boots’ shouts about what it is that makes Docs so different from other footwear brands. It celebrates the brand’s unrelenting stance on protecting and promoting authenticity, individuality and equality along with its status as a symbol for standing out.

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