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New Blood Entry — Shouldn't But Do

Award: Wood Pencil

Desperados / 2016

By taking Desperados back to its basic principles (the combination of beer with tequila), we developed an integrated advertising campaign. It not only engages with young urbanites, but also rewards them for their creativity towards the brand. ‘Two Things That Shouldn’t Go Together...But Do’, becoming the core message of the campaign. We created a series of opposing combinations that may not naturally go together.

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