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New Blood Entry — PrettyGoods

Award: Wood Pencil

Design Bridge / 2016

PrettyGoods is a beauty brand that markets the idea of beauty through nutrition. Various shops in every part of the world stock their aisles with most advanced products that promise to provide healthier hair, smoother skin and prevent you from ageing. It is easy for us to fall for branding that always uses the words like 'natural', 'revitalising', 'anti-ageing', 'repair', etc. but we often overlook the fact that we can get same, if not better, results from just maintaining a good diet that targets the parts of our body that we feel we’ve neglected.

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