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New Blood Entry — We Are All Equal

Award: Yellow Pencil

Design Bridge / 2016

'all.' is a beauty brand that defies the stereotypes which have been perpetuated by the current beauty industry. Regardless of gender, we are all equal. Regardless of need, we all use our products equally. 'all.' frees consumers to take off their masks and celebrate their true colours. We define our own beauty and 'all.' provides everyone with the opportunity to do so.

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