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New Blood Entry — Moment

Award: Wood Pencil

Design Bridge / 2016

1 in 4 people will experience a mental health problem each year; it is a serious issue that is on the rise. Research shows that certain smells which relate to happy and fond memories can ease anxiety, panic attacks and fight depression. Moment is a brand that harnesses this research by allowing people to customise soothing-scented products. This can be done through sampling different scents or taking them from personal physical objects, creating an easing fragrance which can be taken on the go for ‘comfort when you need it the most’.

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