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New Blood Entry — not-so-scaredy pants

Award: Wood Pencil

D&AD / 2016

The bathroom cubicle we find ourselves in at least once a day is not only a place to perform sanitary duties, but also to restore the mind. Visiting the bathroom is often the only time we are alone in a working day. We are hardly ever more vulnerable than when we are in a stall with our pants down. not-so-scaredy pants have confidence-boosting messages printed on the inside of the underwear, so that you’ll be able to read them in the stall and be encouraged by the spark of comforting confidence that only you know exists.

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