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New Blood Entry — D&AD Idea Insurance

Award: Graphite Pencil

D&AD / 2016

Creatives often complain that our bravest ideas don’t get made because the client just wants something safe. But can we blame them? Buying brave work is high risk. And if it goes wrong, it can cost our client their job. So if we want them to buy brave work, perhaps we should support them. Introducing D&AD Idea Insurance Policies that cover clients so they can buy brave ideas without worrying about getting fired.

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