We broke from traditional 20-second slot radio advertising. Instead, stages would be set up in cities around the country for a month. Every day a new topic would be announced for the public to share and voice their opinions on, allowing them to physically stand for something. These topics would be anything from the refugee crisis to which emoji is the best. All opinions would be recorded and the most interesting of the day would be broadcast on radio at a set time in the evening, championing self-expression and inclusivity.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More