By taking Desperados back to its basic principles (the combination of beer with tequila), we developed an integrated advertising campaign. It not only engages with young urbanites, but also rewards them for their creativity towards the brand. ‘Two Things That Shouldn’t Go Together...But Do’, becoming the core message of the campaign. We created a series of opposing combinations that may not naturally go together.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More