New Blood Entry — BET YOUR REP
Award: Graphite Pencil
D&AD / 2016
We want to create a competition where creatives from beginner level to expert will go head to head with one another, by putting their reputation on the line. In this knockout style tournament, teams from universities and agencys will complete the same briefs and be judged to determine a winner. The teams will be representing themselves as well as their institutions and therefore showing professional bravery.
