Adobe CC will become a home for young creatives to socialise, network and inspire. At the touch of a button, creatives can begin live streaming their screen, whether they are giving tutorials or simply broadcasting themselves during the creative process. Any creative around the globe can watch and interact with these broadcasts. The new identity will be launched with a weekend long event. Popular creatives will broadcast themselves, showcasing the new look. There will be prizes to be won culminating in a tournament in which the creatives pit themselves against each other to find the greatest of them all.