By releasing a limited edition range of shoes we can unite fashion and social change. To get these shoes fans will download the #50millionsteps app and join the online queue. Participants will log their step-count in the app. The further they walk, the further they move up the queue. Reaching step targets will prompt them to increase their social imprint and increase consumer engagement. The participants with the largest social imprint will be first in line for the shoes. The shoes will only be released for sale once the global step-count reaches 50 million.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More