Our generation cares deeply, but it’s hard to relate to problems that seem big, far, and out of our hands. That’s why Amnesty Cue happens while you wait. Brands get involved by choosing Amnesty causes to stand by, and with the help of carbonless paper receipts (cue-sheets) and area-broadcasters, Cue invites queuers to extend the significance of their wait to shorten the wait of someone in need. By tapping into the simplest, most everyday human experience, we not only bring injustice closer to home, but with refreshingly simple steps, activating a generation that’s waiting to pay it forward.
D&AD Awards Ceremony 2022
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