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New Blood Entry — Made In: Know Where Your Clothes Are Made

Award: Graphite Pencil

Amnesty International / 2016

To assist in tackling the problem of injustice in the development of high street fashion product, I am proposing a browser extension similar to AdBlock that shows shoppers where products are made and who by, making users aware of the stories behind their clothes. The Made In extension will appear in the colour or size options of products in their respective online stores, showing the story behind a product and prompting users to voice concerns, contact the seller and even view Amnesty Approved alternatives. Additionally it shows a brands rating concerning the quality of their respective human rights policies.

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