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New Blood Entry — Adobe CC TANGO

Award: Graphite Pencil

Adobe / 2016

Introducing CC TANGO, Creative Cloud’s new brand identity remixed and energized by the creatives who use it. Adobe staff select outstanding projects from Behance. They design a CC TANGO by taking the Creative Cloud logo’s form and adapting it with the projects’ concepts. Behance’s new page, Weekly Portfolio, will feature the CC TANGOs, accompanying the remixed logo with an article about the process. CC TANGOS will also be placed on Creative Cloud App loading pages. The screens are linked to Behance where users can read about the project on Weekly Portfolio. The remixed logo is debuted with an augmented reality campaign.

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