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New Blood Entry — The New Black

Award: Graphite Pencil

Adobe / 2016

The latest update of Creative Cloud called The New Black comes with a dynamic visual system built out of minimal elements, completely devoid of images and color, flexible and constantly adapting to you. It’s a distinguished mark and a unique personal digital style that you can carry with you. The campaign’s main goal is to stimulate creatives to use their mind’s eye. The same impactful interactive experience is spread across different platforms. Promo site, apps and interactive billboards reveal the logo only when the viewer’s eyes are closed.

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