Identity, in general, is an instrument that makes brand differ from the others - but sometimes it differs brand even from itself. We remixed the power of Adobe apps with motivating features of video games to ease up the studying process and to bring Adobe to the new realm of brand awareness as a company contributing to the education and future perspectives of young talents. We designed an application that gamifies interface of main CC apps enriching them with emotional fuel and inspiration. Please let us introduce a new dimension of Creative Cloud identity: Adobe Seed.
- British Higher School of Art & Design