• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Fund the Fund

Award: Graphite Pencil

WWF / 2015

We want to create the biggest fund ever by asking people to set up 'penny shaving' on their bank accounts. Their bank balance will be automatically rounded down to the nearest pound every month and the pennies left over will be donated to WWF.

If everyone did this, WWF would have the power to change things forever. Bit by bit we are destroying our planet and bit by bit we could save it together.

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