We want to create the biggest fund ever by asking people to set up 'penny shaving' on their bank accounts. Their bank balance will be automatically rounded down to the nearest pound every month and the pennies left over will be donated to WWF.
If everyone did this, WWF would have the power to change things forever. Bit by bit we are destroying our planet and bit by bit we could save it together.
- David Morris
- Jason Cascarina
- Valentina Majocchi
- Fondazione Accademia di Comunicazione