In the last 40 years, we have lost 52% of the animal population. It's a situation that can't go on. To encourage young people to help the environment, we want to create new emoticons for Facebook and WhatsApp that represent the most endangered animal species on the planet. These emoticons are different: they are alive, animated, in order to represent how animals should be. Happy and safe.
- Fondazione Accademia di Comunicazione
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