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New Blood Entry — WWF Love Preservation

Award: Wood Pencil

WWF / 2015

People struggle to care about rainforest deforestation because it happens so far away. But people do care about specific trees that they have personally carved something into. A romantic message perhaps, a special date or even an epitaph. If people could do the same thing to rainforest trees, then they would have a greater emotional connection to them, and care more about their preservation. Through TheWoodlandTrust.com we discovered that you can buy an acre of rainforest for £100, so it's reasonable to suggest that you could buy a single tree and have in engraved and protected for a fair price.

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