• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Reply:All

Award: Wood Pencil

WPP / 2015

How do you express the transformative power of the Internet to a girl without access to a computer? Reply:All is an initiative that allows unconnected women to retrieve information from the rest of the world through their only immediate means of communication: handwritten letters. Participants handwrite queries about the world, just as web users would write them into a search engine. The letters are digitised by participating tech companies and transmitted through social platforms and the Reply:All website. Registered users can respond to the letters through words, graphic art, and pictures of themselves and the world around them.

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