New Blood Entry — When I'm a Dad

In ten years' time, I decided that being able to inspire people was important, but even more so I wanted to be a dad, so When I'm a Dad was born. A way for me to inspire not only myself but other future fathers about awesome things to do as a dad.

The print execution involved creating and printing a unique children book with 10 different illustrated 'When I'm a dad' scenarios.

For the digital execution I designed a website to bring the conversation online, which was picked up by some media helping it grow.