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New Blood Entry — Rule Britannia Ident by STRING

Award: Yellow Pencil

VICE - 15 seconds of pure VICE / 2015

To stay true to the show and its characters, we rotoscoped actual footage with a handmade, rough aesthetic to appeal to the viewer base.

We used a restricted colour palette to reference the British flag.

We used contrasting slow scenes and flashes of contradictory imagery to reflect how the series explores these characters with empathy.

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