New Blood Entry — Blades

The way we wear our hair reflects our identity and secures our place in subcultural groups. This energetic 15 second ident is the first in a prospective series of portraits of the potential watchers and subjects of the Rule Britannia series; united by the diversity in their hairstyling. The ident aims to provoke a curiosity in the subjects and reflect the voyeuristic nature of the documentaries. The variety in hairstyles and identities would serve to mirror the diversity of the documentaries in the Rule Britannia series and in multicultural Britain.