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New Blood Entry — PennyBank

Award: Wood Pencil

Nationwide / 2015

Introducing PennyBank, the penny jar for the contactless age. It makes saving effortless for those who find it hardest of all – young people. Whenever they swipe their contactless card, mobile wallet or Oyster, a small preselected amount automatically goes into a Nationwide savings account. They get to save a little every day, which over time really adds up.

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