We went with Wes Anderson because of his unique and quirky take on films. He is one of the best directors out there, that being said promoting a retrospective of his movies using only type was a challenge. We scoured through several of his interviews and realised that his production methods are always carefully hand crafted and the attention to detail is maximum. We figured out that most of the type in his films had been handwritten by himself so we played on this. Our answer to the brief is expressing emotion through written words.
D&AD Awards 2023
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