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New Blood Entry — John Lewis Wrapa

Award: Wood Pencil

John Lewis / 2015

Wrapa is an innovative and unique new form of packaging formed from 100% recyclable materials. Padded triangles in the packaging give great protection yet remain flexible to mould to any shape, thus minimising packaging size and wastage.

Additionally, the new packaging is designed to have a second life before ultimate recycling. After delivery, the consumer can easily adapt it and reuse it as a sheet of wrapping paper!

Customers get a great delivery experience and a handy sheet of wrapping paper.

John Lewis helps to save the planet, save customers money and showcases a great new idea!

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