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New Blood Entry — Russian Underground Subculture

Award: Wood Pencil

i-D / 2015

Russia is a country where freedom is under threat. This especially affects the youth, because youth is characterised by the desire to stand out from your surroundings, and shout your individuality. Clothing and appearance are the easiest tools to manifest your own identity. It's difficult to demonstrate your intellect and intelligence, hidden away under the bones of your skull. But attire is seen from afar, especially if it evokes confusion from the people around you. Trash, designed to shock, says that a man who supports trash denies all rules and spits on aesthetic norms.

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