People who surround us and whom we do not see or do not want to see are depicted in these images. People no-one is pointing the finger at and whom no one is talking about. This subculture is hidden from the eyes that look at someone's disasters, cruelty and violence. These people are united by one of the most important events in their lives – their first child. Happy, proud, confident in their deeds, young parents – a subculture which surrounds us, but is visible only to those who can look at others' happiness, smiling and without envy.
- British Higher School of Art & Design