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New Blood Entry — LEOPA®D

Award: Wood Pencil

WWF / 2015

In the world of fashion, leopard is a print. But in the world at large, leopard is an animal, and it's fighting for its life.

There are only 60 Amur Leopards left in the world – it's the #1 endangered species. LEOPA®D is a movement to save the Amur Leopard through trademarking the animal's print and targeting the fashion brands that sell it the most.

About 200 species go extinct every day. If this pattern continues, the Amur Leopard is next... but it doesn't have to be. Wear the print, stop the pattern – before the leopard goes out of style for good.

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